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Did Titanic Folks Have a Crisis Plan?

As the 100th anniversary of the Titanic’s sinking has been commemorated in recent days, one can’t help but be reminded of the magnitude of this tragedy. Hundreds lost their lives, some families lost their lineage, and others survived, but barely. As a public relations practitioner, I can’t help but wonder what, if any, crisis communications [...]

Titans Coach Munchak: Be a Pro

Growing up in Scranton, PA, surrounded by five sisters, Tennessee Titans Coach Mike Munchak learned early on the keys to survival on and off the football field. Speaking to a crowded room of business professionals this week, the Hall of Famer says his career started as a paper boy earning upwards  of $30 a week. [...]

Shoney’s Manning Ad Stacked to Offend

UPDATE:  Peyton picks Denver. Shoney’s has pancakes on their face. Nissan must make good on its offer. Let the Monday morning quarterbacking begin. So the Indianapolis Colts drop Peyton Manning (who didn’t see that coming?), and NFL teams across the country are vying for the superstar QB who hasn’t played in a season following multiple [...]

Words Matter: Lessons From WWI

Never underestimate the value of history. Never stop learning. And never cease to be amazed at the power of words. A recent study of World War I (I know, yawn, but stick with me) revealed a surprising number of factoids related to modern day language. Not only are these tidbits interesting, but their origins make [...]

What to Advise Network Execs

Now that the Weekend of Whitney is over, I wonder what network execs are planning next because I’m very interested in the criteria used to determine what celebs get what level of media coverage from a brief mention, a la Danny Gans, or nonstop live coverage, a la Whitney. As a professional public relations practitioner, I also want to [...]

The Power of Words

This 1:48 second video is a must see for anyone trying to explain public relations, specifically the importance of the most authentic and appropriate messages. The title of “The Power of Words” says it all. View video.

Komen’s Real Problem is Lack of Conviction

The best public relations move in recent days for the Susan G. Komen Foundation was to announce its about face on Super Bowl weekend. By the time the last of the pizza and beer had been consumed, consumers were rehashing Super Bowl bowl ads. Last week’s nightmare of “they fund us, they fund us not” isn’t [...]

Paula Deen: Three Years of Missed Opportunities

Paula, Paula, Paula. Take the fried cheesecake ball of your mouth and give us all just a tiny little break. You’ve known for THREE YEARS that you have diabetes, yet you didn’t feel a responsibility to share that little tidbit with viewers? That’s three years of missed opportunities to educate countless Americans about a disease [...]

It’s 2012: Resolve to Do the Unexpected

This year promises to be historic on a number of levels. From the economy and the White House to healthcare reform and the Middle East. And if you don’t think those broad topics will affect you on a personal level, think again. In fact, I challenge you to not only think, but to do the [...]

A Soldier’s Christmas Poem

I’ve been looking for the perfect holiday message. Thanks to a good friend and fellow traveler for sending this to my attention as it serves that perfect purpose. ‘Twas the night before Christmas, he lived all alone, In a one bedroom house made of plaster and stone. I had come down the chimney, with presents [...]

Susan Hart

Susan Hart, APR, is an independent public relations consultant with 25+ years of experience. Beginning as a journalist, she represents clients in health care, financial, technology and real estate. Accredited by the Public Relations Society of America, she serves as Co-Chair of the Ethics Committee for her local PRSA Chapter.

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