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Biz Leader Sees the Light

CEO of a small business changes her mind about retaining public relations services.  Find out why.

Alaska: The Ultimate in Sensory Satisfaction

Hubby and I recently had the privilege of spending 10 glorious days at Baranof Lodge in Southeast Alaska, a once-in-a-lifetime adventure highly recommended if you’re interested in a sensory experience that will exceed your expectations, if you need a reality check that not all is wrong with the world, if you want the kind of sleep that’s [...]

Talk about Karma

Former Agriculture Department official Shirley Sherrod declined a job offer this week from Secretary Tom Vilsack, the same guy who prematurely fired her based on a selectively edited and gross misrepresentation of the facts on Andrew Brietbart’s Big Government blog.  Who could possibly argue with her decision?  Go for the consulting gig.  Even if that’s not [...]

PR Can’t Fix Operations

BP. Toyota. Goldman Sachs. No amount of public relations can completely nor quickly fix an operational problem of great magnitude.  This piece from The New York Times explains how and why public relations strategies can go just so far.  Read here.

How to Benefit from Social Media

This is the last of the three-part series on social media.  Abbie S. Fink, vice president/general manager of HMA Public Relations in Phoenix, talks about how her clients have benefited from using social media.  Abbie and I met years ago when I hired her in an agency capacity.  Thanks to social media, our relationship has evolved to one of great friendship [...]

How to Get Started in Social Media

This is the second in a series on social media.  Gini Dietrich of Arment Dietrich in Chicago talks about how her agency and clients get started in social media.  Gini’s background in social media comes from positioning her agency as her top client, which quickly led to professional presentations and speaking engagements on social media.  [...]

Wise Words from Wynonna

Who knew that some of the most profound statements I’ve ever heard would come from Wynonna Judd?  I saw the international superstar speak this week at a monthly CABLE luncheon, and I can guarantee that nobody left without having a few belly laughs, some moments of reflection and a unanimous thank-you for the experience.  Self-described as a “passionate artist, philanthropist, and [...]

How to Know if you Need Social Media

Back by popular demand and in light of recent questions regarding social media, EveryDayPR offers a three-part Q&A series on social media with three experts from across the country.  The first of our series begins with Mark W. McClennan, APR, vice president at Schwartz Communications and chair of the Northeast District of PRSA.  I first met Mark at the [...]

Update: More Pee in Pool

UPDATE:  Wikileaks posts huge encrypted file on the Web.  Read the latest.
I rarely make judgment calls about public relations officials especially when they’re just trying to the best job they can with the information given to them.  But last week’s comments by Pentagon spokesman Geoff Morrell put me over the edge.  In regard to the Wikileaks situation, the [...]

Dear John: It’s Over…TC…EOM

I have a friend who found out the bride called off their wedding via e-mail.  Another friend who was TUI (Texting Under the Influence) broke up with her boyfriend via her Blackberry.  Just last week, I was electronically lamblasted by someone who doesn’t even know me regarding a volunteer project.  Is avoiding other human beings supposed to be one of [...]

Susan Hart

Susan Hart, APR, is an independent public relations consultant with 25+ years of experience. Beginning as a journalist, she represents clients in health care, financial, technology and real estate. Accredited by the Public Relations Society of America, she serves as Co-Chair of the Ethics Committee for her local PRSA Chapter.

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