Everyday PR

The best public relations move in recent days for the Susan G. Komen Foundation was to announce its about face on Super Bowl weekend. By the time the last of the pizza and beer had been consumed, consumers were rehashing Super Bowl bowl ads. Last week’s nightmare of “they fund us, they fund us not” isn’t [...]

Paula, Paula, Paula. Take the fried cheesecake ball of your mouth and give us all just a tiny little break. You’ve known for THREE YEARS that you have diabetes, yet you didn’t feel a responsibility to share that little tidbit with viewers? That’s three years of missed opportunities to educate countless Americans about a disease [...]

This year promises to be historic on a number of levels. From the economy and the White House to healthcare reform and the Middle East. And if you don’t think those broad topics will affect you on a personal level, think again. In fact, I challenge you to not only think, but to do the [...]

I’ve been looking for the perfect holiday message. Thanks to a good friend and fellow traveler for sending this to my attention as it serves that perfect purpose. ‘Twas the night before Christmas, he lived all alone, In a one bedroom house made of plaster and stone. I had come down the chimney, with presents [...]

With this week’s headlines ranging from allegations of sexual harassment to criminal behavior, the topic of business ethics seems timely. In fact, I was recently honored to facilitate PRSA’s annual program on ethics featuring former NBC anchorman John Seigenthaler as the keynote speaker. While much of the program’s discussion pertained to ethical issues regarding social media, the [...]

Whether online, on paper or on a marquee, it’s all about the writing. Read the four clear facts about the future of writing content at this recent blog.

These days it seems that the most fundamental purpose of public relations is getting lost among trendy tactics, many of which sorely lack in strategy.  Time to go back to the basics. The fundamental point of public relations is to influence specific decision makers to do what you want them to do.  That could be a decision of purchase, vote, behavior [...]

Adaptability and self-reinvention – as in business model innovation – are critical in today’s economy and competitive marketplace.  Some companies aren’t stepping up to the plate, and here’s why from the Harvard Business Review.

Well, yes, pink is all about green when it comes to National Breast Cancer Awareness Month this month.  The more money spent on pink related products, the more money is raised to stop breast cancer.  That’s a good thing, right? It’s not only a good thing, it’s a savvy thing.  The reality is that heart disease [...]

When discussing a work project, a business mentor used to constantly ask me, “what’s the message?”  The same question applies to Occupy Wall Street, a headline-garnering, fast-spreading movement taking place in cities around the country. Even watching the local news in New York last week didn’t clarify unified messages or goals for me. Every person who [...]