Everyday PR

Biz Leader Sees the Light

CEO of a small business changes her mind about retaining public relations services.  Find out why.

PR Can’t Fix Operations

BP. Toyota. Goldman Sachs. No amount of public relations can completely nor quickly fix an operational problem of great magnitude.  This piece from The New York Times explains how and why public relations strategies can go just so far.  Read here.

Creativity Decline: How to Fix

While other countries are making creativity development a national priority, standardized curriculums and technology get the attention of American children, resulting in a lack of creative thinking and problem solving. How can we change that? Read what school children are doing.

21 Tips for Bloggers

Positioning, humor, controversy, surprise – these are a few of the suggestions offered by copyblogger to make your blog more interesting.  Read all 21 tips.  

BP: We Have Another Problem

In addition to the less-than-flattering BP logo designs spreading across Facebook, now the petroleum giant has a Twitter problem.  Businesses can learn from this.  Read more.

Where the Ad $ Are Going

While mainstream media continue to see declines in ad revenues, online advertising keeps growing.  Read the latest.

10 Things Readers Want from Bloggers

What do regular blog readers want from blog writers?  See what this professional recommends.

Best Posts/Blogs For Q1

Seasoned communications consultant Adam Vincenzini has compiled his 40 favorite social media posts and blogs for the first quarter of 2010.  Find out his selections.

Pay to Play? Think Again

UPDATE:  Developers react to web sites using the pay-t0-play approach for iPhone apps in exchange for publicity.  Read about the fallout.

Coke’s Social Media: the Real Thing

Coca-Cola, one of the most recognized and consistent brands in the worlds, is taking a remarkable and admirable risk with social media.  Instead of a high-control, top-down approach, the mega-giant is letting Twitter, Facebook and other tools do what they do best – be real from the consumer level.  Read more.

Susan Hart

Susan Hart, APR, is an independent public relations consultant with 25+ years of experience. Beginning as a journalist, she represents clients in health care, financial, technology and real estate. Accredited by the Public Relations Society of America, she serves as Co-Chair of the Ethics Committee for her local PRSA Chapter.

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