Jun 28, 2011
A couple of weeks ago, I posted a humorous, but realistic, article by Bill Keller of The New York Times about his and his daughter’s experience with social media. One had a great experience, and the other’s was pretty useless. Feedback from the article was consistent – people agreed with the uselessness of some social media.As previously noted, my experience with social media was self taught and one of survival. If I’m to properly counsel clients on the right messaging at the right time to the right audiences via the right medium, I needed to participate in social media as their tools can serve as the ideal complement to a public relations strategy.
While I’ve found a lot of users apparently have too much time on their hands, I know firsthand the power of blogging. In 2009, I wrote about my experience on a mission trip to Moldova to work at a government-run orphanage. A year later, a soldier and his wife wanted to adopt an Eastern European child; in doing their research, they stumbled onto my blog posts, contacted me for details, and ultimately welcomed a little girl to their family. Social media responsibility.
Most recently, ChildFund International engaged in a Facebook “Like” campaign to unite sponsors with their child in person halfway across the globe. You don’t even have to be a sponsor to as you could win a four-day escorted trip to Asia, Africa and the Americas. Cool, huh? There’s still time to participate as the campaign doesn’t end until Thursday, so definitely check it out here.
Mr. Keller’s article was based on his authentic experience written with a tongue-in-cheek tone. ChildFund International’s social media participation also is real, and it’s a great example of social media responsibility.
Let me know if you have other examples of social media responsibility.