Jan 14, 2011
Yuck. My sentiments exactly. That single word from one of my colleagues is the perfect way to describe the University of Arizona’s decision to print specialty T-shirts handed out at this week’s memorial service for shooting victims. Other descriptors from friends and colleagues ranged from “nauseating” to “inappropriate” to “you’re kidding, right?”. Contrary to some reports, the White House didn’t have anything to do with the “Together We Thrive” slogan or promotional materials. The $60,000 idea solely rests at the feet of the university who wanted to provide attendees with some memento of the service – like listening to the President of the United States wasn’t satisfying or like hearing about individual victims wasn’t moving or like attending a moment in our country’s history wasn’t enough. Worst of all, the action is being labeled as “branding an event” like it was a circus or movie opening. If branding was a goal, the University of Arizona got it. The bad news is the branding they got. No virtual Cup of Joe for this week’s public relations performance.
The virtual Cup of Joe Award from EveryDayPR spotlights our pick of the week for a public relations performance – good, bad or ugly. If you’d like to make a nomination, contact email@example.com or www.Twitter.com/susanhartpr.