January 28, 2011 6 Comments Under Cup of Joe Award
In the midst of a company-customer contract negotiation, a former CEO once announced that we were all going to go into another room, drop our drawers and see who had the biggest set of you-know-whats. As I was the only female in the meeting, he looked at me and said “you too Susan.” I responded “Absolutely” completely confident of my ability to participate.
Enter Bud Adams, Jeff Fisher (now former Coach Jeff Fisher) and former QB Vince Young of the Tennessee Titans. In the beauty pageant of the NFL, Coach Fisher wins hands down. On the media savvy scale, the crown still goes to Fisher. In the temper tantrum category, Young takes the prize. But in the strategist corner, Adams wins. When Adams denounced Young a few weeks ago, people believed that Fisher had “won” in the match apparently taken to another room.
However, from a managerial perspective, I thought Adams had missed an opportunity. Any time you have consecutive and internally devisive seasons, combined with too much drama involving everybody from the police to homicide detectives to Twitterers, the team’s dynamics are forever changed. That’s why Adams should have told both Young and Fisher AT THE SAME TIME to pack up. The isolationism, allegations of racism and on-field performance were at the point of no return. But the reality is that an 88-year-old Adams is the only left standing in that other room.
Three virtual Cups of Joe to Coach Fisher for the countless contributions he’s made to the NFL, the Titans and to the community, to Bud Adams for hiring him in the first place and for showing (intentionally or not) the power of strategy and to all Titans players, coaches and fans for their consistent support during trying times.
The virtual Cup of Joe Award from EveryDayPR spotlights our pick of the week for a public relations performance – good, bad or ugly. If you’d like to make a nomination, contact email@example.com or www.Twitter.com/susanhartpr.