Sep 24, 2010
Sesame Street Stays True to Brand
This week’s decision by Sesame Street to pull Katy Perry’s segment is a refreshing reminder that staying true to your brand is critical. While the behind-the-scenes story is probably more interesting from an image perspective (who thought Perry and the program would be a good match anyway?), I digress. Nonetheless, Sesame Street is a 40-year-old icon founded to capture children’s attention through television and then to use that medium to educate them – apparently Perry didn’t get the memo about the learning opportunity as evidenced by her less-than-appropriate outfit. Three virtual Cups of Joe and a big gold star to Sesame Street for sticking its brand, mission and audience.
The virtual Cup of Joe Award from EveryDayPR spotlights our pick of the week for a public relations performance – good, bad or ugly. If you’d like to make a nomination, contact shart@hartpr.com or www.Twitter.com/susanhartpr.
"I was surprised to see Katy Perry on…..Sesame Street? Somewhat mesmerized by Katy in her appearance, it took me a moment to realize, "What? What is she doing on Sesame Street?" Though it was good for adult viewing :0, serious questions for Sesame Streets decision in the first place to have her low-cut appearance and flurting with Elmo, Ernie & Bruno…" lol
DW
Admittedly I had to figure out exactly who Katy Perry was, and then, like you, I questioned the match. She just doesn't sync with Big Bird, does she? Thanks for commenting.
The cleavage does seem to be a bit, er, over the top for a kid's show.
Good point(s) Kim!
Susan — This issue goes beyond what Katy Perry wore on Sesame Street to whether or not she should have been invited on in the first place. If they did not want her to be herself they should have not asked on or discussed what they felt was "appropriate" attire for their show.
Totally agree, which is why I think the behind-the-scenes story would be much more interesting and reflective of whether or not all the producers understand the brand. As always, good point!
Upon further pondering, Abbie, you're right. I think I initially missed your point re: maintaining your brand by affiliating with those who would be in keeping with that brand. In one sense, Sesame Street doesn't deserve anything for missing the boat, and in another sense, they ended up doing the "right" thing by pulling the segment that never should have been taped in the first place. Thanks for your insight!