Sep 17, 2010
Heisman Now a Hot Potato
The highest award annually given to an NCAA football player is now a hot potato since no one apparently wants it. Plus, the 2005 award technically doesn’t exist, according to the Heisman Trophy Trust, since Reggie Bush’s forfeiture of it this week. Sports pundits – and even some coaches – thought 2005 runner-up Vince Young should get the trophy to which he promptly declared he didn’t want it either. I fully expect to see the award, and/or its replicas, on EBay any minute now that nobody who remotely deserves it wants it.
While the whole scandal smacks of much drama, finger pointing, hypocrisy and distraction, there are at least two guys who actually served as part of the solution. Here’s two virtual Cups of Joe for Bush and Young for relinquishing the most prestigious award of a lifetime and giving the story a shorter shelf life than expected. They can now move on with their multi-million-dollar lives.
The virtual Cup of Joe Award from EveryDayPR spotlights our pick of the week for a public relations performance – good, bad or ugly. If you’d like to make a nomination, contact shart@hartpr.com or www.Twitter.com/susanhartpr.
