Jul 30, 2010
I could easily live the rest of my life without ever seeing “The View“, so for President Obama to make an appearance on the talk show that discusses the latest Kim Kardashian tweets borders on absurdity. How can the appearance possibly be regarded as statesman-like? Do presidents of other countries make similar choices? How in the world could Obama choose what appears to be some lightweight program with four hens just a cackling and pecking one another? Seriously, he choose Joy Behar over the 100th anniversary of the Boy Scouts? As a public relations strategist, I question the move – UNLESS it was a purposeful quasi-military tactic to go where your strongest supporters are. Connsider his abysmal approval ratings and since “The View” attracts a large female contingency, it makes perfect sense for Obama to stop by and say whatever he said to the gender credited for electing him. If I were advising him, I might recommend the same tactic, which is basically go where you’re liked to help ensure that you’re still liked in future elections. Two virtual Cups of Joe to the White House communications staff for putting their “client” first, not to mention likely job security in the future. Up next: a regular segment on Oprah.
The virtual Cup of Joe Award from EveryDayPR spotlights our pick of the week for a public relations performance – good, bad or ugly. If you’d like to make a nomination, contact email@example.com or www.Twitter.com/susanhartpr.