Apr 23, 2010
The Real Thing Gives Real Surprises
Hooray for some originality! Coca-Cola’s “Open Happiness” Campaign wreaks of fun, creativity, smiles and, yes, happiness. And to promote their campaign on Youtube.com, among other venues, is just smart. Three virtual Cups of Caffeine to Coca-Cola for giving consumers a feeling of happiness, at least while watching the spots.
The virtual Cup of Joe Award from EveryDayPR spotlights our pick of the week for a public relations performance – good, bad or ugly. If you’d like to make a nomination, contact shart@hartpr.com or www.Twitter.com/susanhartpr.
