Mar 18, 2010
Cutting Salt Sounds Sweet
Kudos to Kraft for cutting an average of 10 percent salt out of its products over the next two years. Since we’re supposed to have about 1,500 mg of salt a day, this is great news. Think about it: One serving of Breakstone cottage cheese has 400 mg of sodium; one serving of Kraft mac-n-cheese has 930 mg of sodium, and I won’t even talk about Velveeta (which is a questionable food at best). Kraft says the salt reduction will eliminate more than 10 million pounds of salt. Three virtual Cups of (practically sodium free) Joe to Kraft for its decision.
The virtual Cup of Joe Award from EveryDayPR spotlights our pick of the week for a public relations performance – good, bad or ugly. If you’d like to make a nomination, contact shart@hartpr.com or www.Twitter.com/susanhartpr.
