Mar 5, 2010
Break the Habit Because It’s Right
This marks the first post in which I’ve promoted a client, but in this case, it’s the right thing to do. Nashville-based Fridrich & Clark Realty also is doing the right thing by asking its real estate agents to break a longtime habit: stop using cell phones or other electronic devices while driving. If you know anything about real estate, you know this is asking a lot.
When the Managing Partners presented the suggestion this week, the response was overwhelmingly positive. Not only did Realtors jump on board, they added other ideas, including changing their voice mail to reflect that calls will be returned when agents are no longer on the road. Senior executives are hoping that industry colleagues will follow their lead. More information about the dangers of driving and using electronic devices can be seen at this link. Three Virtual Cups of Joe go to Fridrich & Clark Realty management and agents for doing the right thing.
The virtual Cup of Joe Award from EveryDayPR spotlights our pick of the week for a public relations performance – good, bad or ugly. If you’d like to make a nomination, contact shart@hartpr.com or www.Twitter.com/susanhartpr.
My hat’s off to Fridrich & Clark. As a sales rep, I rely heavily on doing business in my car on the phone, etc. I now have Blue Tooth, which does help, but it’s not the same as when I started my career, when I had to write down everything on paper in the car after I made the sales call. Good luck with this initiative, and I’ll do my best to follow your lead.
It's interesting to see how technology has affected the way we do business these days, for good or bad. Good luck with your efforts to pursue Fridrich & Clark's lead!
Very smart. It's great when a company sees the big picture.
You're absolutely right – Fridrich & Clark DOES get the big picture. Thanks for commenting!
Sometimes technology is more dangerous than it’s worth. I commend this firm.
Exactly the point!
Good for Fridrich & Clark for taking the lead on this — especially in a business that is characterized by employees that are constantly on the move. Hopefully others would follow their example.
This does not surprise me about Fridrich & Clark . They are also clients of mine. (I built and installed the cabinets, conference room table bases and wall paneling in there Green Hills office conference room.) I wish all my clients treated me as well as Fridrich & Clark treated me. Great Company!
I agree, Chris. They are a great client. Thanks for sharing!
Great idea. F&C is caring for its employees and community.