Feb 26, 2010
First Lady Makes Savvy Media Move
Thank goodness at least one member of the Obama family understands the importance of communicating with all major networks, regardless of their editorial stance. Michele Obama was a guest on the Mike Huckabee Show on FOX, the very network that former White House Communications Director Anita Dunn had disavowed. Focusing on her key message to fight childhood obesity - the First Lady made a savvy media choice by accepting Huckabee’s invitation to talk about her efforts. Three Virtual Cups of Joe go to Michele Obama for just getting it.
The virtual Cup of Joe Award from EveryDayPR spotlights our pick of the week for a public relations performance – good, bad or ugly. If you’d like to make a nomination, contact shart@hartpr.com or www.Twitter.com/susanhartpr.
