Jan 29, 2010
When News-Before-the-News Is News
I find the controversial CBS/Tim Tebow anti-abortion ad very interesting. The 30-second spot scheduled during the Super Bowl hasn’t even hit the airwaves, yet groups on both sides of the abortion aisle are firing away. The situation and/or the strategy of publicizing the news-before-the-news can serve as a great promotional tool for the key message – in this case, don’t get an abortion. However, I’d advise opposing viewpoints to this issue to develop a strategy to implement after the ad instead of before. As it is now, all the hype will likely make many Super Bowl viewers stay put during the commercials just to see what all the fuss is about. One virtual Cup of Joe to those groups and individuals who aren’t following my advice.
The virtual Cup of Joe Award from EveryDayPR spotlights our pick of the week for a public relations performance – good, bad or ugly. If you’d like to make a nomination, contact shart@hartpr.com or www.Twitter/susanhartpr.
Totally agree! The opposing outcry has only drawn attention to the promotion itself and therefore, people will be LOOKING for this ad and will pay closer attention to it.
As Americans, we have to remember our fundamentals. Just because we don't agree with something does not mean we can prevent it from being said.
Well said Paula! Thanks for commenting.
[...] not to attend the breakfast to downplay the sponsor’s reported overseas agenda. Like last week’s fuss over the unseen Super Bowl/Tim Tebow anti-abortion ad, the tactic of opposing [...]