Everyday PR

Congratulations to Medline and St. Vincent’s Hospital of Portland, OR, for their YouTube video promoting breast cancer awareness and fund-raising efforts.  The 3:39 video features hospital employees, doctors and patients all dancing to the Jay Sean’s debut hit “Down” while sporting Medline’s new Generation Pink exam gloves.  The video has nearly 3,000,000 hits in just two weeks and was profiled this week on ABC Nightly News. Although the gloves were initially going to be an October (National Breast Cancer Awareness Month) only product, demand from hospitals caused Medline to permanently place the gloves in its product line.  As company spokesman Brian Palmer says “Breast cancer doesn’t happen only in October. Plus, exam gloves are the first point of contact between the doctor and the patient, so we wanted to promote breast cancer awareness all year long by using pink gloves.”  As this week’s recipient of the Virtual Cup of Joe Award,  three big cups of fresh-brewed coffee to all involved in this worthwhile, cost effective and measurable public relations effort.

The virtual Cup of Joe Award from EveryDayPR spotlights our pick of the week for a public relations performance –  good, bad or ugly.  If you’d like to make a nomination, contact shart@hartpr.com or www.Twitter/susanhartpr