Oct 9, 2009
Mattel – Too White To Get It Right?
Not having or even knowing any children puts me at a disadvantage about the latest toy options for them. So when Mattel announced its new black Barbie dolls last week, I was stunned. Where has Mattel been? Apparently the only black Barbie, introduced in the 1960s, was basically a white Barbie painted brown. The newly launched “So in Style” line, designed by an African American mother of two, is for young black girls who look like them, and were inspirational and career-minded. Yippee for Mattel for the new Barbies, but what took you so long? As this week’s Virtual Cup of Joe recipient, you only get one cup. Stay current with your research and demographics, and you might get a refill.
The virtual Cup of Joe Award from EveryDayPR spotlights our pick of the week for a public relations performance – good, bad or ugly. If you’d like to make a nomination, contact shart@hartpr.com or www.Twitter/susanhartpr
Susan,
I had no idea! Wow! That’s sad.
Sad – that’s the perfect word for it. Thanks for your comments.