Oct 30, 2009
Pink Is The New Black
I’ve never seen so much pink in my life as I have in recent weeks as part of National Breast Cancer Awareness Month. Big-name businesses supporting the cause include Avon, Comcast and the NFL. When you see professional football players, coaches and officials wearing pink, you know you’ve reached your marketing goal! Major kudos to all the public relations and marketing efforts promoting the critical message of the importance of early detection via a single color – pink. Three cups of coffee – but check with your doctor first – go to all those participating in this worthwhile campaign. You’re all very deserving of this week’s Virtual Cup of Joe Award.
The virtual Cup of Joe Award from EveryDayPR spotlights our pick of the week for a public relations performance – good, bad or ugly. If you’d like to make a nomination, contact shart@hartpr.com or www.Twitter/susanhartpr
