Sep 25, 2009
Listening Works Every Time
The Children’s Hospital of Pittsburgh recently opened its new campus designed by, of all people, patients and their families. The hospital partnered with architectural firm Astorino, who actually listened to the client’s target audience. Following a four-month study, hospital leaders and design experts had an in-depth understanding of every imaginable hospital experience strictly from the patient’s perspective. The result? A hospital designed to help facilitate healing. Kudos to the client and the architects for proving that good, old-fashioned listening is a win-win for everybody. Three cups of coffee – decaf for the children – on the house.
The virtual Cup of Joe Award from EveryDayPR spotlights our pick of the week for a public relations performance – good, bad or ugly. If you’d like to make a nomination, contact shart@hartpr.com or www.Twitter/susanhartpr
