Sep 4, 2009
Branding Grown Well
Congratulations to ESPN on its 30th Anniversary! A recent tour of HQ by Ad Age’s MediaWorks helps explain how ESPN went from a small start-up to the world’s largest sports-media brand. From employing new technologies to taking risks to adjusting its business model, ESPN consistently demonstrates some of the tactics it takes to grow its brand. Coffee is on us today.
The virtual Cup of Joe Award from EveryDayPR spotlights our pick of the week for a public relations performance – good, bad or ugly. If you’d like to make a nomination, contact shart@hartpr.com or www.Twitter/susanhartpr
